aura farming
Aura farming means doing things that make you appear cool, charismatic, or impressive, especially to an online audience.1
How “aura farming” is used
- Tone
- Informal internet slang.
- Where you’ll see it
- In comments and captions, the expression calls attention to someone’s image or presence. It can praise a striking moment or tease someone who seems to be trying very hard to look effortlessly cool.
Examples
- He paused in the doorway with his coat over one shoulder. Pure aura farming.
- The slow walk away from the camera felt like aura farming.
Examples are written for this site to show typical use. They are not quotes.
Usage notes
- The phrase concerns a projected image, not farming in the agricultural sense.
- Someone may use it admiringly or sarcastically; read the surrounding conversation.
Origin
Origin not verified.
Related
Sources
- Aura farming — Dictionary.com Slang (opens in a new tab)
https://www.dictionary.com/culture/slang/aura-farming
This entry
Added to preview . Sample entry, not yet editorially reviewed.